Meesho

Description

In 2021-2022, Meesho, a leading Indian e-commerce platform, sought to enhance its festive season promotions with compelling and eye-catching visuals. The objective was to create a range of creatives that would drive engagement and boost sales during the festive period.

My Contribution:

As the creative designer for Meesho’s festive promotions, I collaborated closely with the brand's internal team to develop a series of visually appealing and effective marketing materials. My contributions included:
Festive Creatives: Designed a variety of promotional graphics, including banners, social media posts, and email marketing visuals, tailored to different festive themes.
Social Media Content: Created engaging posts and stories for Meesho’s social media channels, ensuring a cohesive and festive visual identity across platforms.
Marketing Campaigns: Developed creative concepts and visuals for Meesho’s marketing campaigns, focusing on attracting customers and driving sales during the festive season.
Offline Materials: Designed posters and other offline promotional materials to support Meesho’s in-store and event marketing efforts.
Celebrity Collaborations: Worked on projects involving popular Indian celebrities to boost brand visibility and engagement.
Brand Consistency: Ensured all creatives aligned with Meesho’s brand guidelines and maintained a consistent visual language.
Collaboration with Marketing Team: Worked closely with the marketing team to understand campaign goals and target audience, ensuring that the visuals effectively communicated the desired message.
Feedback and Iteration: Incorporated feedback from the internal team and stakeholders to refine and improve the designs, ensuring the final output met Meesho’s standards and expectations.

The festive promotion creatives successfully captured the festive spirit and resonated with Meesho’s audience, leading to increased engagement and higher sales during the festive season. The collaboration with Meesho’s internal team ensured that the visuals were both on-brand and highly effective in achieving the campaign’s objectives.